In this YouTube SEO post I am going to show you how to rank YouTube videos fast to get targeted traffic to your affiliate sales funnel.
… Or you can direct that traffic to anywhere you want.
But I much prefer you direct it to a sales funnel if you have your own products or to an ‘Affiliate Sales Funnel‘ if you don’t.
In my last post, I shared a step-by-step guide on How To Make $100 Per Day Online From Affiliate Marketing. If this is the first time to my blog, I encourage you to go and read that post first. (Go ahead and click on the link, it will open in a new tab.)
That’s very important because none of this YouTube SEO stuff on how to rank YouTube videos fast will matter if you don’t have and effective monetization strategy in place.Not having an effective sales funnel in place is a recipe for failure - if your objective is to make an income.Click To Tweet
So that is priority.
That way, when you create your videos and rank them on YouTube and Google and start getting traffic, you can get a ROI really fast which will boost your confidence and motivate you to continue.
Most people give up on their quest to create an online business because of the lack of results. So the faster you can generate results in your business the better your chances of long term success will be.
This post is designed in a simple and step-by-step manner so that you can have a fail proof blueprint to ranking your videos on the first page of YouTube.
As a BONUS, I’ll also show you how to rank your Youtube videos on Google.
The methods that I’ll share with you below are what I live by when I want to rank my videos to get traffic, generate leads and then converting those leads into sales.
So before I get into the training, let’s get one important thing out of the way:
You probably already know that YouTube is the second largest search engine with billions of users online every single month. I am not here to bore you with statistics because again none of that matters if you can’t get some of that traffic your way.
So the best way to answer that question is to show real proof that you can indeed drive targeted traffic from YouTube to your websites.
Here are two of my smaller niche sites that I have a few YouTube videos up for. (Two different Channels).
The two images above are stats from my WordPress dashboard for the two niche sites. Which means that the traffic came from YouTube to my websites.
But here’s something very important to note as well.
Most people who find these videos on YouTube will type my domain in their browser and go directly to my websites as opposed to clicking a link in the description.
So YouTube actually accounts for a lot more traffic than what shows up in ‘referrals.’
Anyways, I just wanted you to know that you can indeed generate traffic from YouTube and I’m not here to waste your time.
The other question you maybe asking is:
Here’s the thing, when you drive traffic from your YouTube videos to your sales funnel, if you have other traffic sources it can sometimes be difficult to tell which of your traffic source is converting.
However, on some rare occasions I like to do a quick review of products in the videos and then send them directly to the affiliate offers.
Here’s a screenshot that shows that YouTube traffic actually convert to SALES.
Noticed the last click referrer in the image above?
Which means those sales were generated from traffic coming DIRECTLY from YouTube!
Now that you know that I am not just talking about theory or rehashing some other marketers work, let’s get into the training on how to rank videos on YouTube fast for targeted traffic to your sales funnel.
When it comes to ranking your videos on page one, there are several factors that need to be optimized. I’ll go through them step by step below.
Before we start using any YouTube keyword tools, you should have a general idea of what your potential customer will search for when looking for a solution to whatever problem they may have.
These are the terms that they will search for on YouTube – the EXACT terms that you’ll want to rank for.
Hopefully you’ve already done your market research to know your potential customers hot buttons and what makes them tick.
It is very important that you have a definitive answer to the above questions. This will make your work so much easier down the road.
If you have no idea how to do ‘Proper Market Research’ I highly recommend that you pick up my Ebook: Market Research Made Simple.
It outlines the exact steps I take when entering a new market. By following the steps in my MRMS guide you’ll increase your chance of success tenfold.
If it seem as if I am stressing over market research, I am because it is very important.
You don’t want to be that person trying to sell to the wrong crowd. On the other hand, if you get your market right, they’ll be begging you to sell to them.
From doing your market research, you should have come across several terms or questions that your potential audience is asking.
You’ll then type those keywords in the YouTube search box.
While you are doing so, YouTube will automatically start to populate the search with other related popular keywords that persons are searching for directly on YouTube.
Let’s say after conducting my market research steps, I found that the ‘cellulite niche‘ was prime for the picking.
For example, here’s an image of someone asking for tips to reduce cellulite on a forum: ‘remove cellulite’ niche.
As you can see from the image above, I know that this person is looking to “reduce cellulite, shock cellulite or get rid of cellulite.”
With this information I can go to YouTube search and enter keywords such as reduce cellulite, get rid of cellulite etc and see some of the suggestions returned.
Head over to YouTube and start entering some of the keywords that you’ve found from your market research that you know “actual people are asking.” (Check out my market research methods here!)
For example, one keyword could be: Reduce Cellulite.
This is the results of using that keyword.
Save all these keyword suggestions and repeat the process with other ‘starter keywords’ that you’ve found from your market research. (Notice that I have not yet used any keyword research tools. We’ll get to that later on.)
Going through the exact steps, I now have a list of ‘starter’ keywords to do more research with using a keyword tool.
Here’s my list:
Now that we have a list of potential keywords to target, we need to use Google’s own keyword tool (Keyword Planner) to give us the number of searches they get.
Note: The Keyword Planner will give you the number of searches on Google.com but it will be a rough indication of how popular each keyword is.
We will also get other terms closely related to our starter keyword along with the number of searches they get as well.
If you don’t have a Gmail account, you’ll need one to access the keyword planner tool. Sign up for one and go here to access the keyword planner: https://adwords.google.com/KeywordPlanner (Yes it’s Free!)
When you try to access the keyword planner for the first time, you may be prompted to ‘create a campaign’. Just skip that step and go directly to the keyword tool. The campaign creation process is for persons who want to buy PPC traffic through Adwords.
Once you get to the keyword tool, select: “Find New Keywords.”
Enter your list of starter keyword in the search box.
Note: If you have a lot of keywords, you’ll have to post 10 at a time.
Filter the search results to show only the “closely related ideas‘ and also ‘Exclude Adult Ideas‘.
Click on the ‘average monthly searches‘ column to sort the from highers number of searches to the lowest.
Only pay close attention to keywords that gets over 100+ searches per month.
Copy as many keywords that fit these criteria below and save them in a notepad file along with how many searches they get and the competition level.
Note: Competition level has nothing to do with how hard or easy it is to rank for the keyword. This is simply and indication of how popular the keyword is among Adwords advertisers – This also gives an indication of the level of commercial intent of the keyword. The higher the competition level, more than likely the higher the commercial intent.
Try to group the keywords that are closely related together.
BONUS: Do a Google search for each keyword and see if a video is already ranking on the first page for that keyword. If there are videos already ranking on Google for the keyword, then make a special note for that keyword.
The reason for this is because aside from ranking on YouTube, you’ll also want to rank your videos for these keywords on Google as well to double your traffic.
The next step is to analyze the ranking competition so that we can determine which keywords to focus on and which ones to omit.
Analyzing the competition is a crucial step to ranking for your desired keywords.
The truth of the matter is that there are some keywords while not impossible to rank for will take a VERY LONG time and a lot of resources.
The reason for this is because these videos are created from channels that are authoritative and well established. They have thousands of subscribers and may have thousands of links from authority sources.
So unless you have the budget and resources to take them on, you’ll be fighting a losing battle.
It’s better to go for several easy keywords that you can rank for in a short amount of time than to go for some ultra competitive keywords that will take forever.
As your channel grows and become more established and authoritative in the eyes of YouTube, you’ll be able to rank for harder keywords in a short amount of time.
To answer that question, we have to look at the factors that contributes to Ranking both on YouTube as well as on Google.
As it relates to Google, the ranking factors are:
As it relates to YouTube, a few more ranking factors are included:
The above are some of the factors that YouTube and Google takes into consideration when ranking your videos.
Notice I said “some” because we will NEVER know ALL the factors they use in their algorithm.
Another thing to note is that when checking the competition for your keywords, there is no set amount of views, backlinks, comments, likes or dislikes or number of subscribers etc that will indicate if a keyword is easy or hard to rank for. It’s all relative depending on the niche you are in.
For example, a more popular niche such as the weight loss niche will have a lot more videos and thus the more competitive keywords in that niche will have more of the factors listed above than a less popular niche.
By now you should already have a list of keywords that you obtained from your keyword research step. Now we want to eliminate some of them so that we focus on the ones that will be easiest to rank for in the shortest amount of time.
As of writing this post (October 2018), YouTube no longer shows the amount of videos for a given keyword. They also change their interface from ‘results pages’ to ‘one continuous scroll’.
One of the best ways I’ve found that determines how hard a keyword is to rank for is by using the Tube Buddy software.
All you have to do is to search for your keywords while logged into YouTube with the Tube Buddy plugin installed.
For example, let’s look at this keyword: how to get rid of cellulite fast
As you can see from the red box on the right of the image above, Tube Buddy says that this keyword is extremely competitive.
On the other hand, the keyword: ‘how to get rid of cellulite on legs‘ Is much easier to rank for.
See image below:
Search for all your keywords and create a new list of targeted keywords that Tube Buddy gives you the green signal for.
Now that you have your set of keywords that you want to rank for, it’s time to move to the next step of how to rank YouTube videos fast for targeted traffic.
This step is where you create your entertaining, informative and high converting videos that will attract visitors, engagements and high CTR (click through rates) to your affiliate/product sales funnel.
I know a lot of persons are afraid to do videos partly because they think they have to be seen on camera.
But that’s not true!
Check out this video that ranks page one for the term “lose belly fat” –
That video has over 25 MILLION views at the time of writing this post.
It is just 3:20 minutes and its basically a slideshow presentation with a voice over.
Plus – Have you noticed that majority of the internet marketing product launches or even products outside of the internet marketing niche that are generating huge profits have videos but don’t have any face to them?
So you really don’t have to get on camera if you don’t want to. You don’t even have to use your own voice.
I am going to share a cool trick that I have been using to create some very high converting videos even in niches that I have a ‘female persona’.
I must admit, it will cost you a few bucks but it’s nothing that should put a whole in your pocket.
A rule of thumb that you should abide by when creating your videos is that you should provide valuable content so that whoever finds your video based on your chosen keyword will get a lot of value.
This way they will take action and are more likely to buy from you or sign up to your email list.
Actually, this step is a LOT easier than you may think.
Remember our market research step?
Well you should have dug up a ton load of info that will allow you to know your audience inside out.
As a result, you’ll be able to empathize with them, know their language, know their hot buttons, know what makes them tick, who they are and what motivates them to take action.
Once you know your audience hot buttons and what they need, all you have to do is give it to them.
You will therefore need to write up your script to include some of these emotional triggers that your audience will respond to.
What do I mean by that?
Well, let’s use our cellulite example that we’ve been working with so far.
If I were to create a video that is promoting cellulite related products then my main audience would be women.
Depending on the specific segment of the market I am targeting, I could target women looking specifically for ‘exercise to help reduce cellulite’ or women looking for ‘anti-cellulite creams.’
I would then find popular websites in that segment of the market to get a break down of the demographic data such as age, ethnicity, household income etc. All this training can be found in my Market Research Made Simple Ebook.
Having all that data, you are now ready to write you script.
You also want to include your target keywords in the first sentence as well as a few times throughout the script.
Don’t over do it, just let it flow naturally!
Here’s a simple formula I use to create some of my high converting videos for my niches websites. I’ll demonstrate a sample script I would use for a video in the cellulite niche.
That’s basically the formula I have been using to create high converting videos in a lot of niches. It doesn’t have to be complicated folks; you just have to do it!
For this step I use a web-based software called content Samurai. I just upload my script and it automatically generates the slides for me. However, you can use powerpoint (windows) or keynote (mac) to do your slides if you choose.
I choose to use Content Samurai because it is very easy and saves a lot of time.
I just click a few buttons, select my desired template and then add some images to some of the slides to spice up the overall video so that it doesn’t look dead and boring.
It Literally Just Take 5 Steps To Create A Video..
I then go through slides to make sure am happy with the way they look and then choose a background music from one of the many samples they have.
I then record the slides myself or outsource a voice over depending on the niche I am in.
Note: If you are recording yourself, make sure that you have a good microphone. There’s nothing more terrible than a video with a bad audio. I currently use the Blue Yeti Microphone and I love it!
Once I am satisfied with how the slides look and made sure that the audio is in sync, I then save the project and download the video to my desktop and that’s it, my video is done!
I’ve been using this formula for a long time now and it’s been working really well. The most important thing to note is that your videos MUST offer valuable content to your viewers.
For example, here’s a video that was done with content Samurai:
By the way, if you want to get access to content Samurai, the software that I used to create my videos, it goes for $97 per month. That’s pretty steep especially if you are just starting out on low on budget.
However, I’ve managed to secure a 30 days free trial and a 50% discount for you so that you can test it out for 30 DAYS and if you decide to signup, you’ll get it for 50% OFF instead of paying to full price.
If you are going to be putting out a lot of videos and ranking them then the investment will be well worth it.
These steps are done prior to uploading your videos.
Optimization Step #1
If it is possible, your video should be in high definition (HD).
YouTube is all about a great user experience and the quality of your video will contribute to that. Think about it, if you had the option to watch the same video in standard definition or high definition which would you choose?
Optimization Step #2
YouTube SEO starts with your file name so the first thing you need to do is to ensure that you rename your video file to the keyword that you are targeting.
For example, if you are targeting the keyword: ‘How To Lose Weight Fast’ then your video file name would be: “HowToLoseWeightFast.mp4”
Optimization Step #3
Add a description to your video file.
If you are using a mac, simply right click on the video file, click ‘get info’ and scroll down to the section that says ‘comments’ and add a short sentence about your video that include your keywords. (I’m not sure if this works on windows 🙁 )
You have just created a high converting video.
Your objective is to build an authoritative channel in your niche covering different topics and giving a ton of value to your audience.
When you have a channel that has a lot of authority, overtime it will become much easier to rank your videos. Therefore it is essential to create a ‘Branded Channel’ that stands out.
Take A Look At The Two YouTube Channel Examples Below For Clarification:
For example, if I were to create a channel for the ‘cellulite niche’ I may go for a name such as ‘The Beauty Factor’ or ‘Skin Care Talk’ or ‘Beauty Love TV’ or something of the sort.
You get the idea right?
You want a name that is branded as opposed to a channel such as ‘how to get rid of cellulite’.
Your individual videos will target specific keywords but your channel will be a brand that stands out to your viewers. You YouTube channel name should be short and easy to remember and reflect the topics you’ll be covering.
Now that your channel is created, you are ready to upload your first YouTube video to rank one page one for your desired keyword.
Optimization Tip 1
You should already have your video saved with your keyword as its name. So now you are ready to upload.
Inside your channel, click upload and make sure you select ‘unlisted’ for your video. You want to make sure you enter all the right information to optimize your video before making it public.
Optimization Tip 2
Make sure that your keyword is in the title of your video. The keyword should be at the very beginning of the title.
Optimization Tip 3
Add your website in the first line of your description. This way, your viewers don’t have to scroll in order to click your link to get to the page you are directing them to.
I recommend you get a domain that goes directly to your sales funnel. This way you can also tell your viewers to go to domain.com.
This is very important especially for cell phone users. When watching a YouTube video on a cell phone, there are quite a few clicks before getting to the link so most people may rather just typing a domain name in their browser.
I recommend namecheap for all your domains. That’s where I get all my domains as well. You can get your domain here.
Optimization Tip 4
Write a short description of your video and ensure that it contains your keywords a few times. This description should be at least 300+ words and contains other related keywords.
While the description doesn’t affect how fast you rank on YouTube, it is very important for ranking on Google.
Optimization Tip 5
Add the keyword you are targeting and a few related keywords to the ‘tags’ section.
Adding these keywords will allow your video to rank not just for your main keyword but a variety of other keywords as well.
Optimization Tip 6
Upload a custom thumbnail and then publish your video. This does not directly affect your rankings but it helps to boost your click through rate (CTR).
This is especially true when your video shows up at the right hand side as a “suggested video” when someone is watching another video.
So a nice looking thumbnail will get you more clicks to your video, which is exactly what you want.
YouTube SEO Start With Engagements And Social Activities
Earlier we said that videos with more views, likes, comments and videos from authority channels tend to rank better than those with less engagements and channel authority.
Therefore, your objective is to acquire as much views, likes and comments on your videos. By the way, this has to be real human views and not bots. You want to get your viewers to watch more than 60% of your videos.
So you need to make educational, entertaining and value pack videos that hooks your views. The more high retention views you get, the easier it will be to rank videos on Youtube page one.
You also want to encourage your viewers to subscribe to your channel, which helps to improve your channel authority.
If your channel is brand new, more than likely you’ll have zero subscribers.
So to get the ball rolling, you need to promote the heck out of your videos to get natural views and engagements that will help to rank your videos.
When it comes to ranking your YouTube video on Google, the main important factor is #backlinks.
Depending on the competition for your keywords, if you’ve followed all the above steps on how to rank on YouTube fast, you’ll also be able to rank on Google as well.
However, for more competitive terms you’ll need to get Backlinks.
The good thing though is that the YouTube domain has high authority which your video url will piggy back off. That means you don’t need a lot of links to rank.
Just a handful of high quality links and you’ll be on page one in no time.
Here are a few backlinks sources to help you rank your YouTube Video on page one of Google.
If you’ve done everything above, its just a matter of time and you should be ranking on the first page of YouTube and Google. Keep in mind that most people are lazy and won’t take the time to follow everything listed here.
So even if you just do 75% of the strategy above, you’ll be one step ahead of 90% of the competition!
I have given you everything that I personally do and use to rank my YouTube videos on the first page of Google and YouTube.
Now it’s your turn to take what you have learned and put it to good use. Just imagine creating at least 3 videos per week and applying the YouTube SEO methods you learned in this post.
Can you imagine how much you would be earning in a few months time?
Get started today folks and take action.
I do appreciate your time and would love to get your feedback. Leave a comment below and I will be happy to answer any question you may have.