7 Steps To Creating An Online Business From Scratch

Hey,

Have you ever thought, if I could just figure out this “internet marketing thing” and start generating a decent income online, I could quit my boring job and give my family the quality of life that they truly deserves?

Have you ever wondered what are these gurus doing to make so much money from the Internet?

Have you every wondered how you could make just a fraction of what they were making?

What if I tell you there’s a simple and effective way to set up a PROFITABLE online business that will last for years to come?

…. And you can get started TODAY!

  • Without any technical skills
  • Without any prior Internet marketing knowledge
  • And without investing thousands of dollars

Now before you B.S detector goes off, just forget all that you think you know and hear me out for the next few minutes.

I promise to make it worth your while.

caseygentlesMy name is Casey Gentles and In this training I am going to teach you EXACTLY what you need to know about setting up an online business that will run pretty much on semi-autopilot.

Before I get into the training, I think it is fair that I give you a brief introduction about myself. This way you can know who I am and why you should pay attention to anything I have to say.

I have been marketing online since 2008. At time I was in my final year of university. To be honest, back then it was really hard. I was juggling school as well as trying to set up an online business.

To the effect that I gave more attention to Internet marketing than school which caused my grades to suffer really badly.

Anyhow, It all worked out for good. Since graduating from school, I have never had a regular 9-5 job. I work from my home office whenever I want.

To make a long story short, it started out as a rocky road because I had to learn all I know by myself. I had no one to teach me the ins and outs of what really worked. As a result I made countless mistakes and lost a ton of money in the process. But to be honest I am thankful because I am the kind of guy that learns from his mistakes.

Now fast forward several years later and I have generated thousands of dollars online and have helped a lot of people to do the same.

In this blog post, I want to lay a foundation upon which you can build so that you too can have a profitable business for years to come.

SO are you ready?

Let’s get started shall we?

Where Do You Start?

If you are new to Internet marketing, this may be a question that you are seeking an answer for. It is a very important question because if you don’t start with the right foundation, you may be setting up yourself for failure.

There are a LOT of ways to make money online. However, in this training we will focus on one of the easiest and very lucrative way to make money online.

This method is known as AFFILIATE MARKETING.

In a nutshell, this simply means that we will be promoting goods and services and will receive a commission whenever our customers or prospects take the desired action.

… And the desired action could be:

  • Someone buying a product or service
  • Someone filling out a form
  • Someone simply entering their email address
  • Someone entering their zip code
  • Or even someone just answering their phone and staying on for a certain about of time.

How Does Affiliate Marketing Really Work?

In general, companies or products owners are always looking to expand their reach to get more customers and sales and thus increase their profits. As a result, they are willing to give up a percentage of their profits to acquire those new customers.

Depending on the type of products, that percentage can range from as little as 4% all they way up to 75% or more. Typically you’ll find that physical products will be on the lower end as there are more overheads costs but digital products can go all the way up to 75% or more.

I’ve seen cases where some products owners even offer 100% commissions on their front-end offers. But that is a bit more advanced and we’ll get to that in another training.

The question you may be asking now is: why would a product owner give away 75% of the sale to an affiliate (you and me) and only keep 25%. That doesn’t seem logic right?

Well here’s why:

REASON # 1. –  These higher commission products are digital products.

That means once they are created, the cost involved in making them accessible is negligible. Once a person buys, he or she will be able to download or access the product right away and there are no shipping costs involved.

REASON # 2. –  Higher profit potential

Let’s say a product owner is able to send 1000 visitors to his website per day and from that he makes 10 sales of a product for which he will earn $50. That means he will earn a total of $500.

On the other hand, let’s say he has 10 affiliates, which also generate 10 sales per day for him. Each affiliate will get 75% of $50 x 10 sales, which is $375. The product owner will get 25% of 50 x10 sales from each affiliate. That is $125 x 10 affiliates, which is $1,250.

Can you see why a product owner would want to give away a higher percentage to attract affiliates?

Now knowing all this, you may be wondering why not just become a product owner yourself and make more money?

Good question!

The problem is that it is not as simple as it sounds. Creating products requires a LOT of work, time, research and money. Not to mention customer service and the headache that comes along with it.

Starting out, you want to enter the path of least resistance.

Later on as you develop your marketing skills and gain more experience, as well as some money you can become a product owner and you could even outsource the entire process.

With affiliate marketing however, it is much easier to get started. You don’t have to worry about creating products or dealing directly with customers. You will basically be acting as a middleman in an equation.

So what is the best way to do affiliate marketing to ensure maximum profitability?

Let’s get into it.

When I first started out in affiliate marketing back in 2008, I was told to first find a product and then promote that product with the hope that I’ll make some sales. Sure I did make some sales but I later found out that there was a better and more profitable way to do affiliate marketing.

You see, instead of finding a product and then hope to find people and convince them to buy that product, it is much better to find a group of people who are already searching for a solution to a problem and then recommend the right product that solves that problem.

It makes the sale so much easier without you actually doing a lot of selling.

It’s like if someone is stranded in the desert for a few days without water and you show up selling water, they wouldn’t need any convincing to buy because they were already looking for what you’ve got.

How To Do Affiliate Marketing The RIGHT Way

7 Steps To A Profitable Online Business

Step #1 – Proper Foundation – Find A Lucrative Market

Before you start doing any kind of marketing or promotions, it is very important that you decide who you want to be your customers. The Internet has millions of people browsing at any given second and you have to decide whom you want your offer to reach.

If you try to reach everyone in the hope that you’ll make more money then you’ll FAIL.

You want to find a market that has a group of people with a burning desire or a common problem that need a solution.

Read that sentence again and let it sink in!

A perfect example of such a market is the weight loss market. There are tons of people who want to lose weight for various different reasons.

However, the weight loss market is a very broad market and so you need to narrow it down to a specific segment of that market. An example of this would be men over thirty who want to lose weight or mothers who want to lose weight after giving birth.

There are several techniques that I have designed to help you with this process of finding the right market and eventually the right niche that I have outline in a step-by-step process in my ‘Market Research Made Simple Guide’.

Once you find this group of people, you will become the ‘go to person’ for these people and they will become your fan base.

It’s important to note that I didn’t say find a product you want to promote and build a list around it.

That’s the HUGE mistake I made when I just started out. Pretty much all the courses that I read about affiliate marketing told me to go to clickbank and look for products with high gravity and the promote them.

DON”T DO THAT!!!!!!!!!

The difference with what I will teach you is that you will get to know the people in your market/niche – thus allowing them to like and trust you. Plus you will be able to provide them with the right solutions that will help them.

These solutions will be affiliate products and later on your own products. It really doesn’t matter as long as these are ETHICAL products that DO help your fan base to achieve certain results. That is, getting them one step closer to solving whatever problems they may have.

Step #2 – Niche Down To A Group Of People With A Common Problem

In step one above you would start out with a broad market. As I mention earlier, you will have to narrow down that broad market to a specific segment that you can focus on.

This segment is what you’ll build your ‘fan base’ around.

If you go broad you will be competing with the gazillion other marketers out there. You have to stand out from the crowd by doing something different.

It’s the same reason why a dermatologist can charge more for a visit than a general practitioner. They specialize in a specific segment of the medical field while the general practitioner targets everyone.

If we look at the weight loss example again, you’ll notice there are several segments that you could potentially target.

Let’s take a look:

General Market: Weight loss

Smaller Segment: Men who want to lose weight or Women who want to lose weight.

Smaller Segment 2: Men who want fast weight loss (30 days) or men who are looking for long term weight loss.

Smaller Segment 3: men who want to lose weight fast by dieting (no time to exercise due to busy schedule) or men who want to lose weight by dieting and exercising…

You get the idea right?

I came up with the above data because I have some knowledge of the weight loss market. However, if you are just starting out you have to follow a specific process to get all this information about your market.

You can get access to all of this training in my “Market Research Made Simple Guide”.

Remember, if you get this part wrong you will be setting up yourself for failure!

Step #3 – Providing A Solution To The Common Problem

This step requires a little bit of skill. Here you’ll create a valuable teaser product that answers or give a solution to the common problem that you have found.

Don’t let this step scare you. This product can be a simple 5-page ebook, a video, power point presentation, article or a blog post. For example, this blog post that you are reading now… Wink Wink ☺.

The IMPORTANT point to note is that it MUST help your prospect to either solve their problem or take them one step closer to their desired end result.

Yes you will be giving away this product/information for free BUT since this product will be your First point of contact with your target audience, you want to make a great first impression.

You want to knock them off their feet with the incredible amount of well researched and informative content. This means that if they follow the steps outlined in this product they should be at least one step closer to overcoming whatever problems they were having.

Step #4 – Giving Away Your Solution For Free

You may be wondering why would you want to give away all your hard work for free. But stop and think about this for a second. Remember, your main objective in all of this is to GENUINELY help your prospects get over whatever problems they may have.

By giving a ton of value up front BEFORE you ask for anything in return you are EARNING your prospects trust which is very important to the longevity of your business.

Keep in mind that people will only buy from persons they like and trust. Think about where you go for grocery shopping for example. I bet you have a favorite supermarket that you go to shop all they time. You practically know where to find everything without reading the labels on the isle. This is because overtime you get to know and like that supermarket and now you have a special bond.

…. And unless something serious happens, you don’t see yourself shopping anywhere else. Am I right? Awe well I think am close.

So How Do You Give Away Your Product For Free?

The most common way to do this is via what is known as a lead gen page or a squeeze page. This is normally a one page website that makes an offer and in order for your prospects to get that offer, they have to enter their details on a form on this one page website.

Usually all they have to enter are their name and email address or even just their email address alone and your product will be delivered to them automatically.

In order to make this happen, you are going to need a website and an Autoresponder service. For your one page website, you can use a service such as Lead Pages or Clickfunnels.

Both services utilize drag drop capabilities so you don’t have to worry about coding or any technical stuff. As long as you can use MS Word, you’ll be able to create your one page website with ease. Don’t worry about this right now. Later on you’ll see that it is a very simple process.

Autoresponders such as Getresponse and Aweber on the other hand are web-based services that store your prospects email addresses and sends out pre-written emails and selected time intervals. (Again don’t worry about this aspect right now; we’ll get into this later)

What Should You Put On Your Lead Capture Page?

Since you’ve already done your research and know what problems your niche is having, you would craft a headline on your squeeze page to match one of the problems of your targeted audience and tell them you have the solution.

Below is a sample squeeze page I use give away a free report to persons who were having problems getting started with their online business.

Sample Lead Page

As you can see, that page is a short form squeeze page that serves only one purpose. That is to make an offer to my prospects in return for their name and email address.

Step #5 – Building A Relationship With Your Prospects

Getting your prospects onto your list is a great start but unless you learn to build a good relationship with them its useless. If you treat them like crap then they’ll hit unsubscribe or the spam button faster than they got onto your list in the first place.

On the other hand, if you treat them well and provide them with value they will stay on your list, like and trust you and buy products that you sell and recommend for months and years to come.

Sounds good doesn’t it?

But how do you provide value and build a long-term relationship with your subscribers?

If the free report/product you gave is top notch/of high quality then that is a great start. The fact that you are providing superb content for free will mean a lot to your subscribers. It shows that you care about them and want to help solve their problems.

The second step to building a good and long-term relationship with your subscribers has to do with the Autoresponder messages you send them. I am pretty sure you want to be in business long term and you want it to be as automated as possible.
Thus it’s your Autoresponder that will do all the work of building that long-term relationship.

This means that you will preload messages in your Autoresponder sequence to be delivered to your fans at specific intervals.

These messages will also provide value in helping to solve specific problems while being entertaining and engaging. At the same time you will be promoting products and earning commissions but not in a way that is typical of those marketers that just keep spamming your inbox.

Just remember, you have to treat your subscribers the same way you would want to be treated. They are real people just like you with real emotions. So keep that in mind and you will have a successful fan base and thus a successful business.

If you want to learn how to get the most out of email marketing, I highly recommend you take a look at Andre Chaperon’s Autoresponder Madness. It is hands down the best training on email marketing that I have come across in all my years online. A lot of top markers also recommend by it. Check it out here!

Step #6 – Providing Solutions To Other Problems Your Subscribers Have

As mentioned above, you’ll provide solutions via your Autoresponder messages. On rare occasions, you may also send out a broadcast to your entire list if you have something really important to share.

Overall though, you want to be providing expert advice and solutions to problems your fans are having. What you need to understand is that for every market there will be a ton of problems that will prevent people from getting to their desired end result.

Let’s use the weight loss market again.

If we go back to the audience we chose of men who want to lose weight fast in 30 days, some of the problems that they may have could be:

  • Don’t know what kind of workouts to do
  • Don’t know what kind of foods to eat
  • Don’t know how to prepare certain types of food
  • Don’t know how much calories to consume daily
  • Don’t have the motivation to do the workouts
  • Don’t have access to a gym

These are problems that you would have found from doing proper market research. This you’ll learn how to do when you follow the instructions inside my Market Research Made Simple Guide.

Here’s the good part:

For each of the above problems, you can create or find an ethical product that will help your prospect get over said problem. Thus allowing you to make money in the process and still being cool and loved by your subscribers.

Step #7 – Making Money Over And Over To Grow Your Business

Once you have a system in place that is working, the next step is to scale. This is what the ‘gurus’ do to take their businesses to the elite level.

If you are making $100 per day, then all you have to do is replicate what is working to double your profits.

How do you do this?

Here are a few things you can do to:

  • You can tweak your squeeze page to double the conversion rates to increase the amount of leads going into you sales funnel
  • You can double the traffic going to your squeeze page
  • You can promote higher priced products
  • You can reinvest your profits to create your own products to maximize your revenue per sale
  • You can recruit affiliates to drive sales for you
  • You can do all of the above!
  • Repeat the process in a new market/niche

This is the same system that I am applying and it is working pretty well for me. The most important part of the system is finding that hungry niche that will buy from you over and over to suit their needs.

Once you have that niche and you set up your sales funnel, your business can pretty much run on autopilot once you have a mechanism to drive targeted traffic to your squeeze page.

Again it’s very important that I stress the point about getting into the right market and eventually the right niche. If you get into a market that doesn’t spend money, you will more than likely FAIL.

So I have something really special for you.

Throughout this guide I have been mentioning a product that will help you to uncover profitable markets/niches in just few minutes.

It’s called the Market Research Made Simple.

It is designed to take an Absolute newbie from not knowing where to start to literally having a variety of niche ideas within minutes that can be hugely profitable.

If you think that you are ready to start a successful online business then you can grab a copy of Market Research Made Simple using the link below.

Click Here To Order A Copy On My Market Research Made Simple Guide!

If you enjoy this free guide, you are going to LOVE “Market Research Made Simple.”

Before I go, I want to leave one of my favorite quotes with you:

Thanks for reading and I wish you all the success in your online business.